A new official pop-up store for the Osaka Expo 2025 has opened in Mie, Japan, offering visitors a chance to experience the event’s themes and attractions before its official start. The store, located at the Kintetsu Department Store in Ise City, opened on September 26 and features interactive displays, merchandise, and immersive exhibits designed to showcase the Expo’s vision.

The pop-up aims to generate excitement and awareness for the upcoming world exposition, which is set to take place in 2025. Visitors can explore replicas of key Expo structures, learn about the event’s sustainability goals, and preview the cultural and technological innovations expected to be on display.

The store will remain open for a limited time, providing an early glimpse into the future of the Expo. This initiative reflects the organizers’ efforts to engage the public and build anticipation for the international event.

The pop-up store is part of a broader strategy to promote Osaka as a global hub for innovation and culture, aligning with the Expo’s theme of “Connectivity, Sustainability, and Innovation.”